The key to a good social media network is its users. Google Plus is using some of its more unique traits to gain national attention. One of these unique traits, is the G+ Hangout. The Hangout is the Google version of Skype and the Facebook video chat. There are however some key differences between the three. The Hangout allows a person to be online, and available to Hangout whenever that person is logged into G+. Anyone that is in one of your circles then can choose to Hangout with you. All you have to do is start a Hangout.
Another advantage to the Hangout is its ability to host more than one person at a time. Within the Hangout you can add up to 10 people. This allows people to hold video conferences, yes 10 is a somewhat small number, but that number will likely increase as G+ continues to grow.
Now that you understand what a Hangout lets try and understand how Google is marketing the Hangout and using it to attract members. One example is President Obama hosting a hangout to speak to members of the public for an open format questions. This user used the Hangout to seek council with the president concerning her husbands employment. This hangout was recorded and then broadcast on Youtube.
These “Presidential Hangouts” recieved national attention, talked about on television and blogged and discussed by thousands. This kind of publicity is only beneficial for Google.
Another way that Google Plus will continue to grow is its ability to integrate your Twitter with your G+ Profile. Users also are using their Twitter accounts to gain attention to their G+ accounts.
These different “tweets” show limited examples of how people are trying to integrate, social media. If G+ hopes become a force in business/social media it needs to continue to expand its user base. The larger the user base the more effective the social media platform, and the more businesses can take advantage of G+’s benefits.