How businesses are using G+ to their advantage


With the increasing lean towards “online” and creating an image for yourself on the internet. It is essential that a business or any type of company looking to promote a brand or and idea, create a Google Plus profile. The way search is going it is absolutely necessary for businesses to utilize G+.

Search Engine Optimization

SEO allows a website to rank higher when searching for it. This ensures that people see your material and become aware of your product. Once a business creates a Google Plus profile they anything they do on that profile will increase the likeliness of your website being seen when using a search engine. Google is leaning towards personal search, this means that your search will be optimized based on other interests you have expressed on different Google accounts. This means that if your G+ profile is set up properly it will guarantee a higher ranking when people search for your key words.

What Makes it Different

Google Plus is different from other social media because of its ability to increase your online presence. Yes, Facebook is  now the most dominant social media out there. But the term “social media” is not something that should describe G+. Instead it should be a way to organize and communicate not only to consumers by internally as well. G+ allows a business to control its online image in a way that no other “social media” can. This is the reason that G+ will grow in popularity not just with the average consumer but instead with the professional circle. G+ does not want to be the next Facebook it wants to surpass Facebook, in not only the way it helps people communicate but also the accessibility of a business online. The “like” button will is being surpassed by the “+1“. In terms of business, if your page and posts can collect “+1’s” at a rapid rate you will see that page or post rise to the top or any related search.  Studies have shown that people are  more likely to click on the first five results

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About Charles Hall

My name is Charles Hall, I have a interest in Public Relations and I believe that Google Plus is the future for creating an online presence. In order for companies to guarantee they have traffic on their websites a G page is a must. I am on my way to graduating with a degree in Journalism and a Public Relations focus from the Walter Cronkite School of Mass Communication and Journalism. I want to help people understand Public Relations and how it is used on a day to day basis. Public Relations is important not only for major companies whose audience is entire populations, but also small restaurants and local businesses.

Posted on January 26, 2012, in Social Media and tagged , , , , , , , . Bookmark the permalink. 1 Comment.

  1. There is a free Business Networking site and better than others http://www.bizeso.com with lots of other features

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