How businesses are using G+ to their advantage
Posted by Charles Hall
With the increasing lean towards “online” and creating an image for yourself on the internet. It is essential that a business or any type of company looking to promote a brand or and idea, create a Google Plus profile. The way search is going it is absolutely necessary for businesses to utilize G+.
SEO allows a website to rank higher when searching for it. This ensures that people see your material and become aware of your product. Once a business creates a Google Plus profile they anything they do on that profile will increase the likeliness of your website being seen when using a search engine. Google is leaning towards personal search, this means that your search will be optimized based on other interests you have expressed on different Google accounts. This means that if your G+ profile is set up properly it will guarantee a higher ranking when people search for your key words.
What Makes it Different
Google Plus is different from other social media because of its ability to increase your online presence. Yes, Facebook is now the most dominant social media out there. But the term “social media” is not something that should describe G+. Instead it should be a way to organize and communicate not only to consumers by internally as well. G+ allows a business to control its online image in a way that no other “social media” can. This is the reason that G+ will grow in popularity not just with the average consumer but instead with the professional circle. G+ does not want to be the next Facebook it wants to surpass Facebook, in not only the way it helps people communicate but also the accessibility of a business online. The “like” button will is being surpassed by the “+1“. In terms of business, if your page and posts can collect “+1’s” at a rapid rate you will see that page or post rise to the top or any related search. Studies have shown that people are more likely to click on the first five results